“Basics of Creating a Skincare Brand”

Description

For whom: For beginners who are just thinking about starting their own cosmetics business.

Course description:
This course is designed for those who want to learn how to create a brand from scratch. We will cover the most important aspects of starting a business in the beauty industry, from developing an idea and concept to basic marketing and legal issues.

What is included in the course:

• Introduction to the cosmetics industry
  — Trends, prospects and forecasts for the coming years.
  — Overview of the cosmetics and skincare market.
  — Choosing a niche and target audience for your brand.
• Developing a product concept
  — How to choose a product type (cream, mask, serum, etc.) and identify unique features.
  — Basics of choosing ingredients and formulations that suit your brand.
• Creating a brand identity
  — How to choose a name and create a unique selling proposition (USP).
  — Basic principles of creating a logo and visual style.
• Marketing and Sales Fundamentals
  — How to start promoting your product on social media.
  — Introduction to content marketing for skin care.
  — Basic strategies for your first sales.