Courses on creating a brand of skincare cosmetics

Benefits of our online course:

Flexibility of learning

All materials are available 24/7, you can study at any convenient time.

Practical focus

Throughout the course, you will create specific steps to launch your brand.

Full access to training materials

Video lessons, texts, presentations and additional resources – everything is available in your personal account.

Proper skin care is important because it helps maintain skin health, protects against negative external factors such as pollution and UV rays, and prevents premature aging and skin conditions. Regular moisturizing, cleansing, and using the right products keep skin firm, fresh, and balanced, and strengthen its natural barrier function. Taking care of your skin not only improves its appearance, but also your overall health, improving your confidence and comfort.

About our course:

The course covers the key stages of creating a skincare brand: from market analysis and product development to branding and marketing. Participants will study the selection of ingredients, production technologies, creation of a visual style and brand positioning. It will also cover online promotion, product certification, sales through online channels and marketplaces, as well as financial planning and pricing. This course will provide comprehensive knowledge for successfully launching and scaling a business in the cosmetics industry.

Basics of the Cosmetics Industry:

Basics of the Cosmetics Industry

-Description of current trends and prospects in the care industry.
-Analysis of market niches and selection of target audience.
-Standards and regulations for cosmetic products.
-Development of your unique product

How to choose components and formulas

-Understanding the safety of ingredients and their effectiveness.
-Selecting raw material suppliers and organizing production.
-Branding and marketing of your cosmetic brand

How to create a unique selling proposition (USP).

-Creating a brand image and its visual identity (logo, packaging, colors).
-Promotion strategies through social networks, advertising and other online channels.
-Legalization and certification of cosmetic products