“Advanced Course: Selling, Promoting, and Scaling a Brand”

Description

For whom: For those who have already created their product and brand and are ready to scale their business.

Course description:
This course is ideal for those who have already launched their brand but want to take it to the next level. We will share advanced methods of selling, promoting, and scaling a business, as well as delve into growth and management strategy.

What is included in the course:

• Sales strategies and work with distribution channels
  — How to sell through online stores, marketplaces and offline channels.
  — Using affiliate programs and cooperation with stores.
  — How to set up sales through social networks and influencers.
• In-depth marketing for cosmetic brands
  — How to build advertising campaigns on Facebook, Instagram and Google Ads.
  — Automation of marketing and email newsletters.
  — Attracting and retaining customers: how to build loyalty.
• Financial management and scaling
  — How to analyze profitability and evaluate advertising effectiveness.
  — Budgeting, attracting investment and managing cash flows.
  — How to prepare a business for scaling and enter international markets.
• Crisis management and brand protection
  — ​​How to cope with crises and negativity on social networks.
  — Anti-crisis strategies for a beauty business.
  — Quality issues and how to solve them so as not to lose customer trust.