“Product Development and Marketing Strategy for a Cosmetics Brand”

Description

For whom: For those who already have a basic understanding of brand creation and want to delve into more practical issues.

Course Description:
This course is suitable for those who have already chosen a niche and product, but need a detailed analysis of all stages of cosmetics development and the creation of a marketing strategy that will ensure successful brand promotion.

What is included in the course:

• Product Development
  — How to select components and safely formulate a formula.
  — Cosmetics production technology and work with raw material suppliers.
  — Basics of product testing for safety and effectiveness.
• Marketing Strategy for a Cosmetics Brand
  — How to create a marketing strategy for your product.
  — Basics of SEO and SMM for brands in the beauty industry.
  — How to analyze competitors and use the data obtained.
• Creating packaging and design
  — The importance of packaging for brand perception.
  — Trends in packaging design.
  — How to choose eco-friendly and functional packaging for your product.
• Legal aspects
  — How to register cosmetics within the framework of the law.
  — Certification and quality standards of cosmetic products.
  — Legal aspects of selling cosmetics and copyright protection.